As we move from an industrial to an information age, data is becoming a key to success across all sectors in society. The collection, organisation and use of data can unlock a myriad of possibilities, strengthen strategies and ultimately improve outcomes. Using data smartly can be an effective tool to tackle issues recurrently faced by the philanthropic sector, such as resource allocation, needs assessment, impact and evaluation. Using data however is not as simple as it may look. Turning it into reliable, comparable and accessible information can be a lengthy and costly process. Article by Ana Pinho and Patrick Collins.