Giving Tuesday takes place each year on November 29. It’s a day for donating to good causes ahead of the festive season’s spending binge, and it now takes place in over 70 countries worldwide.
This year was another successful year for the #givingtuesday campaign. PayPal, an online payment system, have announced that users donated more than $48 million globally on #givingtuesday 2016, beating the previous GUINNESS WORLD RECORDS® for the “most money raised online for charity in 24-hours” from last year.
The increasing popularity of #givingtuesday as a global movement and the official start of the holiday giving season is evident in the numbers – approximately 550,000 PayPal users donated, up from 512,000 in 2015. You can read more on the Giving Tuesday website here.
The Charities Aid Foundation announced that just under one in 10 adults in Britain supported a good cause on November 29th; whether that was donating money, fundraising, volunteering time or talking to friends and families about the work of charities. This was an increase on the 6 per cent who took part last year, according to research commissioned by CAF, which you can read about here.