UBS and TrustAfrica launch pioneering report on philanthropy in Africa by Africans

The following was originally published by UBS on 3 November 2014. The original article can be found here.

UBS and the pan-African foundation TrustAfrica launched the first pan-African report on philanthropy in Africa by wealthy Africans. Titled “Africa’s Wealthy Give Back”, The report is based on interviews with and survey responses from almost 100 wealthy Africans and experts from the regions of Southern, Western and Eastern Africa, with a particular focus on Kenya, Nigeria, and South Africa. It provides a clear perspective on how philanthropy is contributing to African development and examines where more can be done.

The report shows that philanthropy is an inherent characteristic of African life, where giving to extended family or supporting a community member is seen as a matter of course. The research also shows that informal giving plays as important a role as formal giving and that it is embedded in beliefs and cultural practices.

According to the study, African philanthropists have a unique connection to the causes they support. Their personal history or the challenges they see around them are decisive in determining the causes they support and shape their philanthropic activities. Education and health attract the most support from wealthy Africans, with a significant proportion of giving also going to issues and groups beyond their community, ethnicity or religion but typically not outside their country.

Africans are personally involved in their philanthropic activities, whether in the selection of projects, the management of their foundations, or through their involvement on the boards of organizations. However, they tend to prefer a degree of anonymity when giving, making visibility on the sector as well as the sharing of best practice within networks difficult.

Silvia Bastante de Unverhau, Head of UBS Philanthropy Advisory, explains the rationale behind conducting research on philanthropy in Africa: “We realized that much research has been done about foreign aid in Africa, but since the explosion of wealth in some African countries we were beginning to see more philanthropic activity being driven by Africans. As part of our commitment to provide clients with the necessary tools and advice to use their wealth for positive social impact, we felt that we needed to better understand not only giving practices, their scale and scope but also to evaluate the potential of private philanthropy as a means of supporting systemic social change.”

Tendai Murisa, Executive Director of TrustAfrica commented: “Supporting the requisite infrastructural base and systems for local philanthropy is a powerful way of achieving this goal. For there is no doubt that the best way to help people is to help them strengthen their own systems for helping themselves when they are in need.”

The number of wealthy individuals in Africa in 2013 was estimated at 140,800, a growth of 3.7%1 over the year and Africa’s projected growth is estimate to rise between 5% and 6% in 20152 meaning that the pool of potential philanthropic capital is growing. “Africa’s Wealthy Give Back” sheds light on what is currently happening and provides recommendations on how the sector can best allocate growing resources to ensure that Africa’s potential is fulfilled.

Download Africa’s Wealthy Give Back from the WINGS Knowledge Center. View the report’s key findings here. For more on UBS Philanthropy visit:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.