Donors & Texting: Should Nonprofits Return the Love?

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From “Donors & Texting: Should Nonprofits Return the Love?” by Jenifer Snyder:

How often do your supporters tell you that they want to hear more from you? What impact are your social media efforts having on fundraising? Which solicitation methods leave your donors feeling great?

More donors are hearing about text donation campaigns via social media. Social media is second only to TV or radio as the method by which respondents reported hearing about text campaigns. In fact, social media as a source for text campaign information rose six points to nearly 28 percent from 2012 to 2013. Email as a source of information about text campaigns continues to drop, falling from more than 60 percent in 2011 to 11.5 percent in 2013. more

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